Come along on Wednesday 29th March to the Swale and Medway Business Masterclass at Buckmore Park, Chatham, ME5 9QG to learn how to develop your marketing strategy using the Business Model Canvas process featured in the last Business Strategy Masterclass in January.
Designed for Owners and Managing Directors of SME businesses, this workshop is focussed on delivering usable skills and techniques in a range of relevant topics that attendees can help to shape.
Workshop: The Swale and Medway Business Masterclass will hear from two of the brains behind the leading Kent-based integrated agency “Zest The Agency”.
Commercial Director Claire Kidd and Lead Creative Bruce Smith will, using the Business Model Canvas process, give their insight into why they believe marketing and branding should lie at the heart of a successful business.
Marketing expert Claire Kidd spent many years working within the Marks & Spencer marketing department contributing to innovative and inventive initiatives including the ‘Dine in for £10′ promotion which she helped launch.
At Zest she heads a rapidly expanding team whose impressive client list includes Virgin Racing, Intercontinental Hotels Group, Expedia, KCC Road Safety and Leeds Castle.
Bruce Smith has over 11 years’ experience within the creative industry working for a diverse selection of clients including Shakespear’s Globe, EDF, Channel 4 and 3 Mobile.
Bruce has a wealth of experience and an in-depth knowledge of brand building from the ground up.
Make your “Business Masterclass: Developing Your Marketing Plan Using the Business Model Canvas” Eventbrite booking:
This masterclass will start with tea and coffee at 10:00am, Networking opportunities and lunch will also be provided at 1:00pm.