How social media entrepreneur Zoe Cairns became an international speaker and TV expert

July 11, 2016

How social media entrepreneur Zoe Cairns became an international speaker and TV expert

Fans of ITV’s This Morning and BBC News channel may have seen Zoe Cairns talking about the rise and rise of social media in business.

The former Chapter School pupil from Strood has become an international authority on the workings of Twitter, Facebook, Snapchat and every other online communication tool.

Yet there was a time when she never dreamed she would speak on her favourite topic at the European Parliament or advise the Dubai School of Government.

She launched her consultancy, ZC Social Media, in August 2010, six months after quitting her job as a social media manager for mortgage broker Henderson Ponsford in Gravesend.

She had wanted to be a computer programmer after completing her business information management degree at Canterbury Christ Church University but struggled to get a job in the City against “first-class honours degree students getting there before me”.

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